About Us

The core team behind Independent School Travel are one of the longest standing providers of specialist independent school travel. Founder and CEO, Alun Williams, was the first to identify a gap in the market for a premium, bespoke offering for independent schools that extends beyond tour operations. Independent School Travel was born out of a desire to provide students with an experience like no other, offering a range of unforgettable high-end overseas sporting events at affordable prices.

Independent School Travel’s exclusive clientele is testament to the exceptional service we provide and the popularity of our flagship event, The Canada Cup Festival, which attracts the world’s most prestigious independent schools each year.

Our People

Alun Williams, CEO

There are few in the travel industry more experienced than Alun, who began his illustrious career as a travel professional in 1980.

As a former teacher and ski trip party leader, Alun entered the industry with a unique understanding and insight into the intricacies of successful school travel. He began operating independent tours in 1988 before leading the very first school trips to North America in 1994.

After decades of orchestrating the safe operation of ski trips for hundreds of thousands of students throughout his career, Alun is now at the forefront of pioneering exciting global events for schools that combine competitive elements and skills development for their students.

Jodie Smith, Head of Operations

With over a decade of experience working with our high-profile clients, unmatched attention to detail and outstanding customer service, Jodie ensures a seamless experience for our schools as our Head of Operations.

As a travel enthusiast and accomplished skier herself, Jodie has a crucial understanding of the needs and requirements of winter sport enthusiasts, as well as first-hand knowledge of all of our key destinations. Jodie is on hand to provide assistance at every stage of the process, from responding to queries and providing useful guidance on the different resorts across Europe, North America and Asia, to assisting group leaders with the finer details of their trip.